The deployment of mobile technology is swiftly becoming a crucial aspect for business success. The global marketplace demands organizational flexibility through mobile solutions, and indeed, employees now have access to business systems on a wide variety of personal devices. And, because of that mobility, video conferencing has emerged as an important factor in sustaining unified communication and business collaboration.
Technology has provided faster and better ways to communicate. Cloud-based services offer any size organization scalable, virtual resources and collaborative tools to help them embrace a host of business applications, including video.
And although video conferencing offers a modern solution for today’s mobile business environment, a poor quality performance (such as is experienced with mass-audience, public platforms) can be excessively frustrating and devastatingly harmful to the impression a company wants to convey. To competently project an aura of efficiency, there’s no room for grainy images, audio delays, or other quality problems in the virtual meeting place.
Answering the Call
Cloud computing has made it much less expensive to meet modern business needs. Fulfilling a vital aspect in interpersonal communications, video conferencing that is conducted through the cloud seamlessly allows a company’s departmental personnel to conduct meetings with potential clients around the world. And, it allows them interpret the subtle clues conveyed through body language, facial expressions, and other indicators necessary for productive interaction.
However, the increased adoption of cloud computing—which provides a reliable, secure method for engaging in video conferences—has led to a vast employment of diverse applications and platforms, rather than a single, consolidated video standard.
Federation Solutions
Cloud federation offers the solution for a consolidated video standard. By interconnecting the cloud computing environments of multiple service providers, traffic can be load balanced and spikes in demand can be accommodated appropriately to prevent poor video quality.
The “Meet Me” model is an excellent example of a centralized service that offers the flexibility and performance today’s end-users require for video conferencing. Its shared conferencing environment can be accessed through a central meeting point regardless of the different vendor technologies employed for access.
Cloud federation means a client in India can access meetings on his laptop; a stakeholder in China can call via smartphone. Cloud federation means they can engage in seamless communication with participants around the world.