Technology has made it possible to create highly personalized experiences for customers, based on an acceleration in data insights. But for many companies, the headaches around data management and data storage can almost overshadow its benefits. If this sounds familiar, you may want to consider cloud storage.
If you currently store data in an on-premise data center, you likely have backup procedures to protect against natural disasters and cyber security threats. Managing all of that data takes time and storing it takes space. If you’ve been exploring options, you’ve likely heard about cloud storage as a valuable investment.
What Is Cloud Storage and How Does It Work? Cloud storage differs from on-site storage because data is stored in an off-site, third-party provider’s data center. The data is accessible via the web; data centers are spread across a broad geographic area, but the data is easily retrievable from any secure connection.
A cloud storage option can handle any type of files, including video, photos, text files, and presentations. It is readily accessible.
What Are the Benefits of Cloud Storage? Cost savings may have been the first factor that led to your interest in cloud storage, but there are several key benefits:
- Cloud storage uses a subscription-based pay model, allowing companies the ability to categorize this spending as operating expenses, rather than a capital investment that typically comes with an expansion to a data center. One of the biggest challenges with an on-site data center is growth constraints, but with cloud-based data storage, the expansion possibilities are virtually endless.
- Cloud-based services are inherently scalable. If your business has a seasonal element or if you have an upcoming promotion, you’ll see that storing and accessing data through a cloud-based service means only paying for exactly what you need.
- If a widespread natural disaster occurs or your systems are breached by a cyber security attack, your data is secure and ready to be used to keep business processes in motion.
- On-site data centers require IT management and maintenance, as well as extensive space, cooling, and power. A third-party cloud storage provider eliminates all of these challenges.
- Third-party providers offer a more robust set of security policies and tools than anything you could employ in-house.
- One of the benefits of cloud storage is the synchronization across all devices. For instance, if you have changed information in a file, that change is recorded so that when your colleague opens the file on a separate device, the change is reflected.
The next time someone asks you, “What is cloud storage?” you can walk them through all the clear advantages that it offers over an on-site data center.
Migrating to a cloud storage solution comes with a lot of critical considerations, but the path is easier with the right guidance. Contact us at Cloud Source for assistance as you identify your needs and then evaluate data storage options that fit best with your goals.