Smartphones have disrupted the role of mobility in business. The use of mobile devices to access the internet eclipsed desktop use last year, and the shift is only escalating. Globally, smartphone users should reach 2.5 billion by 2019. This means that strategies surrounding mobility will continue to shift and advance to accommodate the way consumers use their smartphones.
It’s no longer enough to declare your enterprise as embracing “mobile-first” as your guiding principle for digital transformation, because it doesn’t secure a competitive edge. Like all other advances with staying power, it has quickly become a minimum requirement for enterprises to prioritize mobile. Take a look at some of the trends that you should keep in mind for shaping your future mobility strategies:
Mobile-first versus user-first: Consumers are spending a lot of time researching and buying products and services on their smartphones, fueling the mobile-first mindset. What’s next is the user-first mindset, which provides a consistent and fluid experience, no matter the device. Users don’t want to be tied to only their tablet or their phone for any one type of activity, so expect to shift the focus to the uniting point being the consumer.
In addition, mobility will trade its current pull model of trying to encourage the user to come to the app, for a push model, where the applications will be intuitive enough to provide information that the user wants before they go looking for it.
The concept of applications may change: When you use the word “applications,” it could be in reference to websites, software, portals, and apps. However, the consumer ultimately doesn’t care what officially falls into the category of applications. They want to be able to access what they need, and the trend will take shape in a way that focuses less on standalone applications and more on the seamless experience offered to the customer.
AI technology will be pervasive: Data analysis and management is a separate category from other business processes, but don’t expect it to stay that way. AI will soon be the driver behind much of the customer experience, handling volumes of data about preferences and behaviors and using it to predict customer choices.
Server-less architecture: This is a trend that’s currently emerging, in which mobile technology and Internet of Things demand a different data storage solution than what can be provided on-site. Cloud servers are gradually replacing on-premises data centers, and Infrastructure as a Service (IaaS) is becoming a common consideration for supporting mobility.
Check into the advantages of partnering with Cloud Source. Not only do clients avoid the tedious, time-consuming hassle of shopping around for the best pricing on individual services, but they also access preferred rates while eliminating unnecessary services. The end result is a more efficient, more affordable telecommunications package that boosts employee productivity while reducing costs. Contact us today for an appointment.