A small business, especially when it is just starting out, almost always has a built-in disadvantage when compared to larger companies in the same market. Bigger, more established companies simply have more resources at their disposal. It is vital that new companies work not just harder, but also smarter than the others, taking advantage of every opportunity and making the most of what resources they do have. That certainly includes capitalizing on the opportunities afforded by cloud computing technology.
The cloud is a relatively old idea, but it is only recently that it has been feasible to put it into practice. At its most fundamental level, it’s about making computing services and data accessible via the public Internet from anywhere with a connection.
Traditional Web Hosting vs. the Cloud
Because of its decentralized access to data and the way that the hardware and resources are owned and maintained by an outside company, the cloud can seem a lot like traditional web hosting. It’s true that there are similarities, but there are a few key differences.
- All the services, not just the hardware, are managed by the provider.
- Services are available as they are needed, and don’t have to be arranged for well in advance.
- The space provisioned is expandable or retractable as needed.
Best for Small Businesses
There are several reasons cloud computing provides a safety net for small businesses.
- OpEx, Not CapEx. The cloud turns telecom and computing resources into an operating expense rather than a capital investment. Instead of sinking large sums of money into hardware that will rapidly devalue then hiring and training the staff to run it, all of that becomes someone else’s problem.
- Mobility. Because the data is accessible from anywhere with an Internet connection, a small company’s workforce becomes empowered to do their jobs from pretty much anywhere. This can lead to astonishing increases in productivity, especially from staff whose duties already require lots of travel.
- Security. Cloud service providers use state of the art encryption and multi-factor authentication to ensure that only authorized people can access sensitive data.
- Scalability. It is the goal of every small business to become a big business, and cloud computing services can grow along with any company as it does exactly that. Storage and bandwidth can easily be increased to accommodate increased data flow, and provisioning new services to add newly necessary functionality is trivial.
It used to be that new, smaller companies couldn’t compete with bigger, more established businesses, but thanks to cloud computing that is no longer the case. With the flexibility, scalability, and affordability of the cloud, even the smallest and newest of businesses can have the benefit of a cutting edge infrastructure and IT department from the start.