In many ways, digital transformation has leveled the playing field between small businesses and large enterprises. While in the past, only the biggest corporations could invest in the latest software solutions, the subscription-based scalability of cloud solutions has made the best technology available to even the smallest companies.
Many small businesses wonder if digital transformation is a good investment. While enterprises may see large-scale savings and impact on their bottom line, a small business may struggle to see those same benefits. But can a small business absorb the impact if an investment in technology doesn’t deliver the results they’d hoped to experience?
Small businesses can see those benefits, and they should invest in digital solutions. In fact, it’s advantageous to be on the front side of digital transformation, to gain significant advantage over competitors, rather than taking a wait-and-see approach and then playing catch-up later.
Considerations for technology investment: Small businesses need to make some decisions about the type of investments they want to make in digital solutions. Some possibilities include:
- Improving the customer experience
- Reducing operational expenses
- Better analytics for informed decision-making
- Agility and innovation
- Implementing a digital ecosystem with partners and vendors
These considerations should be evaluated alongside the company’s strategic goals. Looking at where the company plans to be in five or 10 years, the solutions chosen for organizational efficiency will be a different investment than one that supports goals for customer engagement.
Short-term versus long-term investment: It’s also important to make decisions with a timeline in mind for the kind of digital transformation investments you’ll be making. A short-term investment is one that can be implemented right away without waiting for partners or particular market conditions. These should be planned with a specific timeline and return on investment metrics.
A middle term investment is planned for one to five years in the future, and will likely require hiring new talent and acquiring outside contractors. This looks more like a brainstorming of possibilities. Long-term projects are broader, with the assumption that they may involve a completely new business model or the expansion into other industries, taking the company in an entirely new direction.
Growth versus profit: Before making any decisions for digital investments, small business owners must have a grasp on whether they are prioritizing the growth of the business or increasing profits. This will have a heavy influence on how resources should be allocated for technology investments. It’s usually a good idea to invest in a solution that is expected to have a quick return on investment payoff and can fuel the adoption of another digital solution. This also has the effect of increasing employee buy-in on digital transformation.
Cloud Source is a leading technology services company that assists companies of all sizes with their digital transformation goals. Contact us to discuss your goals and we’ll help you identify the best solutions to achieve them.