Whether you have a multi-cloud strategy in place or simply an issue with shadow IT, it’s likely your company is suffering the effects of data fragmentation. The sprawl of data across multiple cloud platforms and on-site systems can create new challenges for enterprises just as they’re coming to recognize the need for access to quality data.

Managing a multi-cloud environment is no longer simply about being able to view your infrastructure and how workloads are being processed. It’s not even just about security and making sure that as information travels between your on-site server and that of a public or private cloud, there’s no security breach.

It’s also an issue of data and how it is being stored, transmitted, and communicated in reporting functions.

Data and Personalized Marketing

Companies are increasingly identifying data as their most important asset. Personalization and individualized marketing have reached a fever pitch, and in order to reach customers in a highly personalized way, companies need access to data. They need to know browsing and buying patterns, price history, and whether a customer is more likely to buy if they have a coupon in hand.

Even if you’re not coordinating access to big data at your company, you’ve likely experienced the effects of these techniques in your own online shopping. You browse a certain brand of watches for a few minutes on Friday, and when you go to check scores on ESPN.com, you have watch ads following you to that site.

For your company to remain competitive, you have to hone your personalized marketing. Doing so begins with the ability to access as much data as possible on your customers.

Managing a Multi-Cloud Environment

It’s important for your company to develop a multi-cloud solution for protecting the integrity and accessibility of your data. Large enterprise-level IT companies use specific strategies to move and protect large sets of data, and those same tools and principles can be applied to a company of any size. Keep in mind, however, that it’s not as simple as employing a multi-cloud management tool and walking away.

The effective management of a multi-cloud environment requires the same level of attention that a company gives its brand message. You need to invest in internal or external expertise that will develop a multi-cloud strategy and make the necessary adjustments to prevent data fragmentation. This is essential if you want to drive value and realize the benefits data management can provide.

To learn more about data management solutions for a multi-cloud environment, talk to our specialists at Cloud Source. We can help you identify areas where your data is at risk and develop strategies for protecting its integrity. Give us a call for an appointment.